Welcome to Rosewood and the Marketing Guide Path™

Your Marketing Guide will walk with you down the Marketing Guide Path to guide you through your marketing challenges into sustainable growth.

Is the Marketing Guide Path™ a fit for my business?

How does this sound?

• I have at least five years of business experience.
• Investing $35-40K in the first year of marketing is appropriate for my business.
• My company culture is growth-oriented, innovative, and responsive.
• I understand marketing as an investment that can bring both short term and long term returns.
• As the business leader, I am open-minded, want help, and am willing to do my part.

What is the Marketing Guide Path?

The Marketing Guide Path begins with a Marketing Strategy Consultation consisting of four two-hour sessions over a six week period. After the Marketing Strategy Consultation is completed, you will begin Monthly Action Sessions with your Marketing Guide.

How does the Marketing Guide Path™ work?

MARKETING STRATEGY CONSULTATION

The Rosewood Marketing Guide™ Path begins with a Strategy Consultation. Research and conversation clarify your business focus. This lays the groundwork for a collaborative effort between you and Rosewood.

Together we develop goals, set key performance indicators (KPIs), and develop a one-year plan. The plan includes a list of prioritized projects with budgets and timelines. In the first year the projects are aimed at addressing foundational issues, solving critical marketing difficulties, and harvesting low hanging fruit.

MARKETING MESSAGE DEVELOPMENT

Based on the strategy consultation, this messaging document provides content guidance for your marketing projects. Rosewood team members draw from this guide for all your projects - from naming and branding, to content curation and copywriting. We will turn this into “authentic customer speak” that clearly and powerfully connects with your ideal customers.

MONTHLY ACTION SESSIONS

The Rosewood team will collaborate with you to execute your projects and stick to the plan. Monthly meetings between the Marketing Guide and the client keep the marketing initiatives on track. Accountability and persistence keep business momentum.

Copywriters, graphic designers, web developers, and digital marketers bring their respective skills to each project. The Marketing Guide steers all these efforts to maintain alignment with your goals.

ANNUAL STRATEGY AND PLANNING MEETINGS

Annual Planning Meetings serve to refresh business strategy and marketing goals for the next marketing year.